Alaska Airlines has partnered with the Hawaii Tourism Authority to plant one tree for every flight it operates to Hawaii. As part of the Malama Hawaii initiative, the carrier is set to plant up to 900 trees through the end of 2020 with the Hawaiian Legacy Reforestation Initiative (HLRI).
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In the spirit of giving back as Hawaii tourism recovers, Alaska Airlines will plant one tree for every flight we fly to the Hawaiian Islands from now through the end of the year, in support of Malama Hawaii. Malama means to “take care,” and as visitors return to Hawaii, the Islands are asking travelers to be respectful of Hawaii’s beauty and leave with a better understanding of what it means to care for the earth and each other.
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The word “Malama” means “to care for.” The Hawaii Tourism Authority just launched its Malama Hawaii Initiative, encouraging island visitors to give back to their destination.
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In an effort to mālama (take care) of Hawaiʻi, Alaska Airlines is planning to plant a small forest on Oʻahu’s Gunstock Ranch—nearly 900 trees—now through the end of 2020.
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