Profit AND Purpose Meet in Paradise

The Hawaiian islands have a growing community of Certified B Corps that are using business to bring about positive societal and environmental impacts. Below are the stories of three B Corps committed to positive economic development that puts nature and people first.

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Joy Miyamoto
The Return Of Monarch Milo

The Kahala Hotel & Resort guests are now planting trees in their sleep.

Through a unique partnership with the nonprofit Hawaiian Legacy Reforestation Initiative (HLRI), The Kahala is helping to establish Oahu's first-ever Legacy Forest with the planting of 200,000 native Milo trees.

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Joy Miyamoto
Road Trip Along Hawaii's Hamakua Coast Leads to Seldom-Seen Natural Beauty

As he moves slowly along a narrow ribbon of road not often traveled by tourists, Douglas Nakata shared an exhilarating caution with his passengers.

“Be ready for the downward motion,” he warned. “It’s the steepest road in the state of Hawaii.”

With that, he downshifts his 4x4 for the 900-foot drop from the top of the ridge down into the lush, untamed landscape of Waipio Valley.

“The road is pretty impressive,” he understated.

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Joy Miyamoto
A Cattle-ist For Change

Partnering with Legacy Land Steward Monty Richards, HLRI furthers its forestry goals.

About an hour north of Kailua-Kona, on the western slope of Hawai'i Island's oldest volcano, Mount Kohala, cattle, sheep and horses graze along verdant rolling hills. Above them rise ancient cinder cones. In these rough, steep patches of largely untouched terrain, the island's newest native forest is taking shape.

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Joy Miyamoto
O‘ahu’s First Legacy Forest Project Announced

The first O‘ahu Legacy Forest was announced by the nonprofit Hawaiian Legacy Reforestation Initiative (HLRI), located at Gunstock Ranch in Lā‘ie-Mālaekahana. The initial project will span more than 500 acres of land slated for permanent reforestation. The forest will support over 600,000 newly planted Legacy Trees and be home to numerous rare and endangered species.

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Joy Miyamoto
Restoring Hawaii’s Forests

The long-term goal of the Hawaiian Legacy Reforestation Initiative is to plant 1.3 million trees

“Forests aren’t like other commodities. You cannot accelerate the time it takes to grow a tree,” says Jeffrey Dunster, executive director of the Hawaiian Legacy Reforestation Initiative. “The Chinese understood this. A Chinese proverb says: ‘The best time to plant a tree was 20 years ago. The second best time is now.’”

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Joy Miyamoto
How To Leave A Legacy On Your Next Hawaii Vacation

It was a horrible year where everything fell apart. Foremost among them was the loss of my grandmother, with whom I was close.

While my grandma would have approved of the big turnout for her wake, it seemed more like a fun social gathering with attendees laughing and sharing stories. It clashed with the somberness enshrouding me. The funeral ritual, the well-meaning assurances that she led a long and wonderful life and being surrounded by her loved ones didn’t give me much comfort.

A month later, I still was numb about the ordeal. But I was set to visit Hawaii Island with Hawaiian Legacy Tours. The eco-pioneering company offers tree-planting tours that can serve as tributes. I went looking for an authentic local experience, but left with much more.

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Joy Miyamoto
A Helping Hand

When the nonprofit Hawaiian Legacy Reforestation Initiative (HLRI) started planning its new O‘ahu nursery and visitor center, a group of military veterans stepped in to help turn the dream into reality.

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Joy Miyamoto